School Choice: The New Normal for American Families
(NewsUSA)
- As families across the country prepare for the new school year, many are doing more than buying backpacks and pencils. They’re searching for, evaluating, and choosing from an expanded set of educational options. This year, for millions of families, the first day of classes isn’t just a return, it’s the beginning of something new. Whether a child is making an expected transition to - like starting kindergarten or transitioning to middle or high school, or switching types of schools altogether, parents are making active, thoughtful choices about where their children will learn.
That shift isn’t subtle anymore; it’s everywhere.
In a national survey conducted in June 2025, 74% of American parents with school-aged children said they considered sending at least one of their kids to a different school in the last 12 months. That's around 48 million parents thinking about their options. But far fewer actually made a change: only twenty-eight percent of parents-around 18 million of them-actually enrolled their child in a new school. And more than half say they expect to go through the process again this year.
Over the past three decades, the concept of school choice has evolved from policy discussion to lived experience. Today, families are navigating a landscape that includes public, private, charter, magnet, online, homeschooling, or microschooling. More are participating every year, and many parents are searching but not yet finding what they're looking for.
States continue to create new opportunities for education innovation. In 2025 alone, 16 states created or strengthened school choice programs, reflecting growing legislative interest in meeting families’ expectations. These changes range from education savings accounts to open enrollment policies in district schools. But the real momentum comes from parents, not policymakers.
According to the National Alliance for Public Charter Schools, enrollment in charter schools increased by more than 80,000 students during the 23-24 school year. At the same time, more than 1 million students are now enrolled in publicly funded private school choice programs. And let's not forget that homeschooling has emerged as one of the fastest-growing education formats, especially since the pandemic, with rising interest across multiple demographics.
Families have their own proprietary blends of school choice criteria: proximity, transportation, flexibility, school culture, academics, special programs, safety, or scheduling. Some are choosing a school across district lines. Some are enrolling in a charter or magnet program. Others are looking at a public school out of their district, private, online, homeschool, or microschooling options.
What’s changed is not just the number of options available, but the mindset. More families are asking, "What’s possible?" instead of "What’s the norm?"
But as choice expands, so does complexity. Many parents don’t have a complete picture of what is possible. In our conversations with families, we hear the same questions again and again: "What are my options?" "How do I find out what’s available near me?" "Can I afford it?" "How will switching schools affect my child socially?"
For families navigating those questions, free resources can help. At myschoolchoice.com, parents can access guides like “Tips for Choosing the Right School for Your Child”, review a new guide to transportation opportunities in public or private schools of choice, and use the “Schools Near Me” search tool, covering more than 132,000 schools nationwide.
School choice has become the new normal. It's time to stop viewing educational options as a political battleground and start recognizing them as what they truly are: the new normal.
Shelby Doyle is the senior vice president of policy and national partnerships at the National School Choice Awareness Foundation, a 501(c)(3) nonprofit that maintains the nation’s largest online portfolio of English- and Spanish-language school navigation resources, available through Navigate School Choice and Conoce tus Opciones Escolares.
- TEST TEST
- If you filed for a tax extension, you've bought yourself time, but not immunity from risk. As the October deadline approaches, be wary of slick promises from online platforms offering "AI-powered" shortcuts for claiming the federal research and development (R&D) tax credit. The IRS has
- For anyone who’s ever felt crushed under the weight of family dysfunction, addiction or life-altering adversity, John Beyer offers something rare: proof that it’s possible to not only survive, but to thrive.
Beyer doesn’t sugarcoat his past. He was born into a home where addiction ruled and abuse was the norm. At a tender age, he had already endured life’s most stressful experiences — death, divorce, illness and moving. His teenage years were marked by binge drinking, criminal activity and emotional instability. The turning point came in 1986; after years of self-destruction, a near-fatal car crash, and the deaths of close friends and family, Beyer had hit rock bottom. A months-long bender led him to seek help from Alcoholics Anonymous, marking his long path toward sobriety and healing.
- For most Americans, the letters "NTM" don’t mean anything. But for tens of thousands of people across the country, they represent something serious: a chronic lung disease that’s often overlooked, misunderstood, and on the rise.
- Whether for work, fun, or both, most people spend long periods sitting or slouching in front of a screen. Excessive sitting can lead to poor posture, which in turn increases the risk of a range of problems including muscle pain, joint pain, headaches, fatigue, altered digestion and respiration, and even nerve tissue compression, according to
- Tips from Edelman Financial Engines (EFE) to help you stay secure, no matter what the economy throws your way.
- In an era where medicine is being overhauled by innovation at a dizzying pace, few voices offer the clarity, conviction and insider perspective of Dr. Marschall Runge. His new book, “The Great Healthcare Disruption: Big Tech, Bold Policy, and the Future of American Medicine,” presents a sweeping, urgent vision of how American medicine is being irrevocably transformed — and how we can navigate the chaos.
Despite the technical subject matter, Dr. Runge’s style remains accessible. He breaks down complex ideas into practical, digestible terms while sharing anecdotal examples of real-world implementation — all while pressing readers to think ahead. With rich storytelling, sharp insights and practical solutions, Dr. Runge cuts through the complexity of modern medicine to offer a bold, balanced path forward.
- The magic of Christmas doesn’t wait until December, and neither does Marine Toys for Tots. Nationally recognized as America’s flagship children’s Christmastime charity during the holiday season, Toys for Tots remains committed to delivering hope and joy to children in need all year long.
- For children, the hours before and after the school bell rings are full of potential. For parents, they’re often the most stressful parts of the day: rushing to drop off, coordinating pickups and wondering if their child is safe and happy. That’s where a high-quality before- and after-school program becomes a game-changer.