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Scientist's Book Warns of Lethal Emerging Pandemic Viruses

His view is supported by a National Intelligence Estimate, multiple Government Accountability Office (GAO) reports and testimony, and the recently released new Global Health Security Index by the Johns Hopkins Center for Health Security.

After more than a decade of study, Dr. Hatfill and his team have published a comprehensive book, "Three Seconds Until Midnight" which revisits the challenges of the 1918 pandemic and highlights the limitations of the current U.S. public health system while offering some possible solutions. With an introduction written by the famous virus-hunter C.J. Peters, MD, the book also delves into the causes and problems caused by the continuing emergence of new human infectious diseases previously unknown to science.

"The overwhelming majority of Americans assume that the CDC and public health authorities will rapidly detect a new outbreak of a lethal infectious disease and quickly respond with a vaccine, drugs, and other measures to contain the event. In reality, none of this is guaranteed," Dr. Hatfill emphasizes.

The latest Department of Health and Human Services (DHHS) documents show that in a 1918-type pandemic Influenza event, a minimum of 123 to 125 million Americans will not receive any anti-viral drugs or vaccine until after the peak period of infections and deaths. As these individuals watch some of their neighbors, co-workers, or family members become ill and some die around them, all there will be is government advice to frequently wash their hands, cough or sneeze into their sleeve, and if sick, to stay home from work.

In the book, Dr. Hatfill and his team point out how the U.S. has an insufficient public health workforce and lacks the "surge" medical capacity needed for a lethal pandemic situation and that no programs are currently in place to train volunteers on how to safely work in an infectious disease environment.

To decrease hospital overcrowding during a 1918-type pandemic, the DHHS will advise communities to set up Neighborhood Emergency Help Centers to triage which patients can be nursed at home. Yet most adults are uninformed on how to care for ill family members if they contract a contagious and possibly lethal infection, and entire households will become ill, Dr. Hatfill says. Historically, the poor, socially disadvantaged urban communities will have the highest infection, hospitalization, and death rates.

The major problems in pandemic preparedness occur with the local city authorities who are largely unprepared to manage an outbreak of a serious lethal infectious disease on a 1918-type scale. This includes developing methods to manage essential worker absenteeism, pre-planning alternate care sites, gross rapid expansion of mortuary capabilities and teaching non-pharmaceutical interventions to the public.

"There are worse viruses in nature than another 1918-type influenza strain. These viruses are simply waiting for the right conditions to adapt and jump species into man," says Dr. Hatfill. "We are the only large mammal to have ever achieved such a high-density global population level and we have no precedent to indicate if we are nearing a threshold or not." As a consequence, we are all participating in a huge on-going biological experiment."

His book outlines the urgent need for a universal flu vaccine and more effective antiviral drugs. It also describes a disaster train concept for improved military support to disadvantaged communities acting in a disaster response mode, similar to the role played by the Armed Forces after Hurricane Katrina in 2005.

"Three Seconds Until Midnight" is available for purchase online via Amazon or Kindle.

For more information, visit www.threesecondsuntilmidnight.com.

School Choice Combines Nature And Nuture for Success

On one hand, school choice recognizes that children are different by nature; they have varying personalities, strengths, and ways of learning. Children's natural differences are one reason we need a variety of schools. While a one-size-fits-all education can't meet the diverse needs of every single child, school choice can allow parents to look for the school best tailored to their child's unique needs.

School choice also recognizes that the learning environment itself can impact a child's success and happiness. Maybe, as an adult, you've felt the difference between a workplace environment that challenges, supports, and stimulates you, and one that drains you and stunts your growth. Kids spend nearly as much time at school as adults spend at a job, and that environment has a profound impact.

Some children are easily inspired by the sheer discovery involved in math, science, and reading. Others find the subjects lackluster on their own and aren't inspired until their life is touched by the example of a fantastic teacher or the uniqueness of a hands-on learning experience.

Every child is different. Moms and dads are experts on their children's needs, interests, and uniqueness - and moms and dads are best qualified to determine the learning environments that will inspire their daughters and sons.

Parents, it's not too soon to think about where your child will thrive in the 2020-2021 school year. If your school works well for your child, share that success with others this National School Choice Week (Jan 26-Feb 1). It might encourage a parent who is struggling to find the right fit for his or her child. If you're interested in switching schools, start researching your options right away at schoolchoiceweek.com.

The more we encourage diverse, innovative learning environments and support families in finding the best fit, the more our children will be inspired to succeed and be happy.

 

Andrew Campanella is president of National School Choice Week and the author of The School Choice Roadmap: 7 Steps to Finding the Right School for Your Child.

Spotting the Signs: Alzheimer’s Disease

Detecting symptoms of Alzheimer's disease as early as possible can be critical to provide appropriate care and avoid potentially dangerous situations. And family and friends can play a vital role in recognizing and calling attention to these changes in behavior, especially for older adults who live alone.

While celebrating with loved ones this holiday season, Home Instead Senior Care encourages everyone to become more familiar with the symptoms of Alzheimer's, to be more aware so that critical warning signs are not overlooked.

Although many are aware that Alzheimer's disease affects a person's memory, there are several other lesser-known indicators that commonly go unnoticed such as notable changes in mood or personality, difficulty completing familiar tasks, trouble pronouncing words or writing, and increased anxiety.

Lakelyn Hogan, Home Instead Senior Care gerontologist and caregiver advocate, says, "People get wrapped up in the holidays and can miss important signs that a family member needs help - and doesn't even know it." She asks families to be mindful of the following signs that a loved one is struggling:

* Disruption of daily life. Is your loved one easily confused by changes to his or her routine? Are they beginning to forget everyday tasks, such as taking medication, feeding a pet or paying bills?

* Unusual behaviors. Have you noticed they seem unusually agitated or upset? Does it seem like his or her personality has shifted? Do they seem depressed or down?

* Disengaged with family. Is your loved one having a hard time remembering names of familiar family members? Does it look as if his or her mind is going blank during conversations? Are they having trouble keeping up with topics of discussion?

* Impairments in mobility and judgement. Do they seem afraid or unsure when using stairs? Do they hesitate before taking steps or going down ramps? A decline in cognitive ability can also affect the senses, impairing depth perception and hearing.

* Loss of words. Does it seem they are forgetting words for everyday objects, such as toothbrushes, spoons or cups? Are they slow to form sentences or respond to questions?

"It's important that we walk alongside our love ones in the aging process to ensure they are living safe and healthy lives," explains Hogan. "This holiday season, consider the signs that may indicate early-onset or developed Alzheimer's disease and talk to your senior relative or their caregiver about ways to accommodate their symptoms."

For additional tips and resources on spotting the signs of Alzheimer's, go to www.HelpforAlzheimersFamilies.com or, contact your local Home Instead Senior Care office or www.homeinstead.com.

 

Five-Star Caribbean Resort Caters to Every Taste

The Bay Gardens Resorts properties are ideally situated to take advantage of the best restaurants, activities, and events that the community of St. Lucia has to offer. For example, the month of October featured the Saint Lucia Arts & Heritage Festival, and included music, theater, lectures, art exhibitions, and street parties, all conveniently located in nearby Rodney Bay Village for easy access by Bay Gardens guests who booked its Creole Heritage Special.

The feeling of community at Bay Gardens Resorts is mirrored in the resort's local ownership, which conveys a different vibe than a large, international chain resort.

Throughout its 25-year existence, the award-winning resort chain has been dedicated to sustainably developing its St. Lucian society. Participating in the St. Lucia Hotel and Tourism Association's Virtual Agricultural Clearing House (VACH) and its farm-to- table approach when designing menus have fostered better linkages with local farmers.

As a Green Globe Gold Member, environmental responsibility plays a vital role in business affairs conducted by the brand. Additionally, the company invests in the growth of its local economies as most of the staff and management are local, highly expert and experienced in fielding questions, planning events, and providing customer service for everyone from business travelers to wedding parties to families with small children.

The Bay Gardens Resorts family of properties has something for every taste.

Bay Gardens Beach Resort and Spa, for instance, offers an all-inclusive experience that caters to those seeking plenty of sand and surf, as well as spa indulgence. Guests staying seven nights or more who opt for this option not only get the best value with access to the Rodney Bay Dine Around Program and an opportunity to dine at affiliated restaurants, but also significantly assist in contributing to the community.

The resort also includes a business center, wedding gazebo, and on-site water park.

By contrast, the Bay Gardens Hotel and Bay Gardens Inn provide luxury and pampering in intimate, boutique-style settings.

"Cherishing a long tradition of unmatched Caribbean hospitality, our hotel in Rodney Bay, St. Lucia, has built a reputation on friendly service, stylish accommodations, and unforgettable scenery," according to the website for the Bay Gardens Hotel, and this combination of service, style, and scenery applies to the other properties.

A new addition to the Bay Gardens family is Bay Gardens Marina Haven, a 35-room space located within a botanical garden adjacent to the Rodney Bay Marina.

Want to be right on the water? Consider the Waters Edge Villas, a pair of private villas with luxury amenities and marina views.

Both the Waters Edge and Marina Haven provide complimentary shuttle service to the other Bay Resorts properties, so guests can take full advantage of the larger community of Rodney Bay, with its nightlife, shops, and restaurants.

Visit baygardensresorts.com for more information.

5 Essentials for the “Perfect” Workstation

1. The Chair 

Finding the perfect task chair is an important first step when creating a healthy comfortable workspace. Jonathan Puleio, a certified ergonomist and Global VP of Consulting for Humanscale, is focused on the correlation between a person's comfort while working and their overall experience. He suggests that a comfortable ergonomic chair can lead to an increase in alertness as well as an increase in blood flow, benefitting a person's well-being. Puleio further suggests looking for a chair that automatically adjusts to the sitter, so they don't need to fumble with confusing knobs and levers to be comfortable as they change tasks and positions throughout the day. One chair Puleio recommends is Humanscale's Liberty chair which, like all Humanscale chairs, offers a self-adjusting weight-sensitive recline with a pivoting backrest that provides lumbar support for all sitting positions. 

2. The Desk 

Ergonomists now know that it's important for people to be able to move freely throughout the day in order to be healthy, comfortable and focused at work. A good sit/stand desk should be simple, intuitive and easy to use, so if a person needs to stand or sit while working, the process of raising or lowering the desk is seamless. Humanscale's Float table, for example, has an integrated counterbalance mechanism that accommodates varying weight loads, so raising or lowering the desk is as quick and easy as sitting or standing and doesn't interrupt the workflow. 

3. The Lighting 

With the rise of backlit screens and open floor plans, task lighting, as a supplement to natural or overhead lighting, is necessary for an optimal work experience. "To avoid ocular discomfort that can negatively impact one's performance as well as their overall health and well-being, it's important to find proper task lighting that casts a wide footprint, is glare-free and offers a single shadow, and that is smooth and easy to adjust as needs shift throughout the day," says Puleio. The adjustments a task light should be able to perform include both manual positioning and brightness levels.

Humanscale's Horizon 2.0 is one task light that meets these needs. It reduces eye strain and improves overall comfort by providing glare-free light that intuitively adjusts for a range of activities, from reading documents to writing emails, and everything in between. 

4. The Monitor Arm 

Though often overlooked, monitor arms promote a clutter-free workspace and support a healthier, more ergonomic working posture, making it a must-have for the ideal desk setup. Many professionals tend to lean in toward their computer monitor in order to see it better. Monitor arms enable them to pull the monitor closer so they can sit in a healthy posture, with their back against the back of the task chair, and still see the work on their screen. 

5. The Keyboard Tray 

A keyboard tray is another vital tool that helps achieve an ergonomic workspace. This tool brings the keyboard and mouse closer and encourages professionals to sit in a healthy, neutral posture without leaning forward. A well-designed keyboard tray offers protection from carpal tunnel syndrome, neck and back pain and other musculoskeletal issues. Other ergonomic tools, including Humanscale's NeatTech, NeatUp and NeatLink, help to keep the desktop clear of cables and clutter.

With each of these tools working in harmony to provide ergonomic support and comfort, anyone can have a "perfect" workstation.

 

How to Tell if Bad Marketing Is Causing Poor Sales

"The big wild card is the need people have for the product. That trumps everything," states best-selling author Lonny Kocina, CEO of Media Relations Agency. "If a product works well, even bad marketing can't kill it. But if people don't need the product, the best marketing in the world isn't going to save it."

Kocina, author of "The CEO's Guide to Marketing," explains how to tell the difference. His book has been an Amazon best-seller since it was released in 2017 and was a 2018 Axiom Business Book Silver Award winner.

Kocina says most marketers don't know enough about marketing to understand whether it is responsible for a sales problem or whether it is accelerating a product's natural lifecycle. "If a product doesn't work, you're going to find out faster when you're using a good marketing process," he explains. "So, when someone in the room tries to blame marketing for all the problems, you'd better have your facts in order.

"Does your team truthfully understand marketing? Were you on point with your messaging and your positioning? Did you use the promotional mix and schedule correctly? Did you cycle through it as you should? If you can say yes to all that, and the product didn't work, then you can say it wasn't your marketing." 

The six-step process designed to increase marketing results 

In his fully illustrated book, Kocina outlines a six-step process designed to dramatically increase your marketing results. "I call it Strategically Aimed Marketing, or SAM 6, for short. This process will assure creative people stay focused, on track and doing their best work."

The SAM 6 steps are:

1. Gain competence in marketing concepts and principles. "Wouldn't it be great if we all spoke the same marketing language? Dentists know bicuspids from incisors. Lawyers know affidavits from briefs. A competent marketer has a clear understanding and a working knowledge of marketing concepts and principles."

2. Developing code sheets. "Code sheets are a means of gathering and documenting important information about your company and the products it promotes."

3. Select channels. "The promotional mix channels you choose to employ depend on many variables, including your message, the market and your resources."

4. Schedule calendar. "Your marketing calendar is a trusted guide to ensure that you cycle through each product and its primary value points with a maximum flow of on-point promotional messages."

5. Develop a control template. "Your control template provides the guidelines for your writers, designers and other creative staff to follow without losing sight of the marketing necessities"

6. Assemble your creative team. "You need to assemble the right people for the job, and then let these creative souls work their magic within the parameters you set."

Kocina also says those who follow these steps will feel more empowered by their marketing.

"SAM 6 brings a clarity and process to this tension-filled field. "I've been CEO of Media Relations Agency for three decades. I've worked with hundreds of clients across the country. I get to see what's behind the scenes. I can tell you, the companies that follow a logical process are the ones getting the most bang for their marketing dollars."

To access free SAM 6 tools, go to Publicity.com.

 

Beauty Product Fans Embrace Power Serums

The BABOR skin care product line, developed in 1956 in Germany by biochemist Dr. Michael Babor, has an established reputation of science-based skin care. Each item in the company's latest line of Power Serum Ampoules is designed with advanced-strength active ingredients to address specific skin issues quickly and effectively with precision single doses of targeted ingredients.

"At BABOR, our highly innovative active formulations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely indulgent experience," according to the company website.

The new DOCTOR BABOR Power Serum Ampoule collection launched in January 2020 and features six products: Ceramides, Ferulic Acid, Growth Factor Concentrate, Hyaluronic Acid, Retinol, and Vitamin C. The collection continues the high standards and precision use of clinical ingredients for individualized skin care.

The Growth Factor serum is of particular interest to individuals seeking treatment for fine lines and wrinkles, as well as maintaining the skins elasticity and firmness and preserve the cell's optimal metabolic efficiency.

The serum contains two active ingredients, cyclopeptide and oligopeptide, that stimulate the skin's natural growth factors and promote collagen and elastic production.

The Vitamin C serum is targeted to brighten the skin and protect against the development of age-related skin damage. The Hyaluronic Acid serum is formulated to help promote skin hydration, and the Retinol serum focuses on resurfacing, improving skin elasticity and reducing the appearance of pores.

The Ferulic Acid serum promotes skin regeneration and is engineered to support the skin's natural defenses, and the Ceramides serum contains a blend of three skin ceramides that combine with the skin's natural lipids to protect against moisture loss and promote skin barrier repair.

All BABOR products comply with the European Cosmetic Safety Standards. In addition, the Power Serum Ampoules contain no artificial colors, fragrances, sulfates, parabens, phthalates, or gluten.

For more information about precision, targeted skin care and the BABOR skin care product line, visit BABOR.com.

Private Jets No Longer for the Rich and Famous

And now that those days are behind you, the hustle, bustle and hassle of commercial airlines and airports can be your next farewell.

Meet ONEflight International, your new travel buddy, bringing the joy and thrill back to flying. No more turning on your Google flight tracker for the best deals or acting out a scene from the Hunger Games when it comes to an airline's early flight check-in process.

ONEflight International's new state-of-the-art Book A Jet or BAJit.com program makes taking that trip to California (or anywhere else you have to go, for that matter) as easy as calling your nearest ride- hailing company.

Think this service may be outside your budget? Think again. ONEflight's volume-based pricing allows savings of 30 to 40 percent over typical private jet costs and with a database of more than 4,000 jets and 500 of the leading charter operators, you are guaranteed to find the perfect size and style.

The price for a single flyer may seem daunting. However, President and CEO Ferren Rajput believes the private flights are ideal for businesspeople and families.

When factoring in the time, money and overall hassle it takes to travel in groups, flying private quickly appears as the most viable option. Plus, let's not forget that each flight comes with a complimentary catered meal - and we're not talking bagged pretzels and a cup of water. Passengers are connected with a Concierge Coordinator that will accommodate any food and dietary restrictions to provide a deliciously catered meal selected by the passengers, with crowd favorites such as steak and potatoes.

Private jets also offer the convenience of smaller, less crowded airports. For the group of business folks eager to reach their destination, flying private cuts out the stress. No long check-in station or even longer TSA lines to fight through, shaving off hours of travel time and leaving more time for business.

In an interview with Arizona Daily Mix Channel 7, President and CEO Rajput says, "the private jet segment was really just supposed to be for the wealthy, the top super- rich, but it's not that anymore."

With the new system BAJit.com, developed by ONEflight International, anyone can experience the luxury and convenience of a private jet.

"If you're going to fly private jets, you need to check out ONEflight's BAJ, the most efficient booking system." says Robert Herjavec, founder and CEO of Herjavec Group, a global cybersecurity company, leading Shark on ABC's Shark Tank, and brand ambassador for ONEflight.

So, before you book your next getaway, be it business or pleasure, check BAJit.com for the best options.

OTC Products Can Help Smokers Quit

Easy to say, but hard to do, as many smokers can confirm. Encouraging smokers to quit saves billions in health care costs, promotes longer, healthier lives, and restores lost productivity, according to the Consumer Healthcare Products Association (CHPA).

Quitting smoking is a challenge, but today the widespread availability of many over-the-counter (OTC) nicotine replacement therapy (NRT) products can make a huge difference in helping smokers quit.

CHPA estimates that quitting smoking with OTC NRT products could save $1.3 billion per year in direct medical care costs in the United States.

In addition, data suggest that former smokers are worth an increase in productivity of approximately $1,300 to $1,800 per employee per year compared with current smokers.

Of course, the health benefits of quitting smoking are as significant as the financial ones.

According to the Centers for Disease Control and Prevention, smokers who quit may reduce their risk of health problems including lung and other cancers, heart disease, stroke, respiratory problems, and vascular disease, while their lung function and circulation can improve by as much as 30 percent.

In a recent study, CHPA analyzed nine categories of OTC medications, including those for smoking-cessation. Although smoking cessation products were a smaller part of overall OTC savings than other categories, including allergy medications, cold and flu products, and gastrointestinal products, the data suggests that approximately 1.8 million smokers would not seek help if OTC products were not available.

"In a scenario where OTC medicines are not available in the marketplace, a patient would have to visit a physician to get treatment or diagnosed during normal working hours, causing them to miss work," according to CHPA.

The main types of OTC NRT products available in the United States include nicotine gum, nicotine patches, and nicotine lozenges. These FDA-approved products are available in a range of dosages, and they are designed to help reduce the nicotine cravings and withdrawal symptoms that come with quitting smoking. NRT products can be purchased in most pharmacies, and pharmacists can answer questions and help individuals choose which option may work best for them.

For more information about how OTC medications make a difference in smoking cessation and other areas of health, visit overthecountervalue.org.

Find the Perfect Engagement Ring this Valentine’s Day

While choosing an engagement ring can be exciting, the variety of settings, precious metals, and diamonds can be overwhelming. However, the following tips will help you in finding the ideal diamond engagement ring

Set your price limit.

Before you start shopping, know how much you want to spend. There is no right or wrong amount to put toward a ring, and many beautiful stones and styles are available to suit any budget. It's important to note that lab-grown diamonds can be up to 40 percent less expensive than mined stones. 

Learn the "4 C's" of diamonds.

These are: cut, color, clarity, and carat. Here's the translation: 

Cut: The cut of a diamond is the most important factor in determining its fire, brilliance, and sparkle.

Color: Not all diamonds are clear; some have varying tints of yellow.

Clarity: A measure of the number of flaws or inclusions in the stone.

Carat: A measure of the weight of the diamond. However, more weight also indicates a bigger size. 

Consider shape.

The common diamond shapes used in engagement rings are round, cushion, pear, oval, princess, radiant, and emerald.

Each of these shapes has its fans and distinctive features. For example, a round diamond is the classic engagement ring style, but the larger facets of a cushion style can enhance brilliance, and the elongated emerald cut presents a bold look that can make a diamond appear larger than its carat weight. 

Choose a setting.

Deciding the right setting or diamond shape for your stone is a personal decision. Some people have specific ideas for a setting, and take more time on the stone, or vice versa.

However, not all settings accommodate all shapes so it's important to prioritize one or the other if you are set on a particular shape or setting.

Typical engagement ring styles include the solitaire, a simple band that showcases any diamond shape; halo, in which a central stone is surrounded by smaller diamonds; classic, which features a row of accent diamonds along the ring band; and vintage, which replicates design styles from different time periods. 

Contemplate your center stone.

When it comes to your center stone, there are a few different options to choose from. Although diamonds are the most popular, birthstones, moissanite, and cubic zirconia are also great budget-friendly options.

In regards to diamonds, there are two types to choose from: mined diamonds and lab-created diamonds.

While mined diamonds are extracted from the earth, lab-grown stones are guaranteed to be ethically sourced and, as mentioned above, up to 40 percent less expensive.

Both types are identical in terms of chemistry and physical appearance. However, interest in lab-created diamonds has surged in recent years as more couples are concerned with sustainability, as well as beauty and romance.

 

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